An assistant that books your dinners just closed a $1 billion round.
Instinct said on Monday it raised $1 billion from Sequoia, Benchmark and Coatue. The round values the invite-only assistant at ten billion dollars, four times its price five weeks ago. It launched in August and answers mail and books things for its users.
Why it mattersInvestors are paying more for the thing that uses models than for the models. The assistant layer is where the next fight over your attention happens.
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