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Industry 2026-08-22

Apple is cutting the people who built the old Siri, because the new one needs a different kind of engineer

Apple is cutting the people who built the old Siri, because the new one needs a different kind of engineer

Apple laid off more than 200 people this week, Bloomberg's Mark Gurman reported on 21 August, split roughly evenly between the Vision Pro organisation and the Siri and software groups. On the Siri side the cuts fall on teams working on the existing assistant; the rebuilt, model-driven Siri calls for different skills. Apple is also cutting inside Intelligent Systems Experience, the software-engineering team behind several of the AI features shipping on its devices. The Vision Pro cuts hit gaming and the immersive video unit, where single episodes are reported to cost millions of dollars to shoot; Apple will make fewer of them in-house and buy more from outside producers. The company confirmed the cuts, saying it is realigning teams around a changing product mix, that new roles will be created and that a limited number of existing roles are affected. Reporting ties the shift to smart glasses moving up Apple's priority list.

Why it mattersApple is doing in public what many large companies are doing quietly. Inside a firm, the AI transition is often not retraining but replacement: the engineers who spent a decade building a rules-and-intents assistant are not the engineers who build one around a model, and Apple has decided it is faster to change the people than the skills. That is the layoff pattern worth watching, because it is not driven by a bad quarter and it will not show up clearly in unemployment figures. It shows up as specific expertise going obsolete inside companies that are doing fine.

✓ Verified · 4 sources

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