TikTok put a shopping chatbot inside the video you are watching.
TikTok unveiled an AI shopping assistant on Monday at an advertising conference in New York. It answers sizing and shipping questions and remembers what you said earlier in the chat. A one-click checkout keeps you in the video, and both features are still in limited testing.
Why it mattersAdverts are turning into a conversation that knows your size, your budget and your last purchase. The moment you would have left to compare prices never arrives.
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