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Industry AI Minute Newsroom 2026-10-09

Apple cut iPhone 18 Pro orders because AI made memory expensive.

Apple cut iPhone 18 Pro orders because AI made memory expensive.

Nikkei Asia reported on Friday that Apple cut October parts orders for its two priciest iPhones. The cut runs at least 15%, after memory prices pushed the starting price up $100. AI data centres are buying the same memory chips, and Apple raised laptop prices in June too.

Why it mattersThe AI build-out now reaches your pocket, because data centres and phones compete for the same chips. Expect higher prices or smaller storage on the next phone, laptop and console you buy.

✓ Verified · 4 sources

▶ Related video: AI-fueled memory chip shortage could raise prices of everyday tech
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