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Industry 2026-07-30

OpenAI slashes GPT-5.6 Luna prices 80% as Chinese models close in

OpenAI slashes GPT-5.6 Luna prices 80% as Chinese models close in

Just three weeks after launch, OpenAI cut GPT-5.6 Luna to $0.20 per million input tokens and $1.20 per million output tokens — roughly 80% less. Terra fell 20% to $2 and $12, while the flagship Sol stays unchanged. OpenAI credits serving-efficiency improvements for the reduction.

Why it mattersThe cuts come as cheap Chinese open-weight models like Kimi K3 and DeepSeek undercut US labs on cost per task. An AI price war means dramatically cheaper apps and agents for everyone — and thinner margins for the labs.

✓ Verified · 3 sources

▶ Related video: OpenAI GPT-5.6: Sol, Terra, Luna Tokenomics & Real Performance Tested
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