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AI Minute Newsroom
2026-08-29
The financing scheme Nvidia used to keep small AI clouds buying its chips has been switched off, seven weeks after it started
In July, Nvidia offered smaller cloud providers a deal that made their bank loans work: if a provider could not find a customer for the GPUs it bought, Nvidia would rent that capacity itself, guaranteeing a floor of revenue — and in exchange Nvidia took half of everything the provider earned above a base hourly rate. The Wall Street Journal reported on 27 August that the programme has been shelved, less than two months after it was announced. According to the report, Nvidia's own staff had warned customers and prospects that the arrangement could attract antitrust scrutiny, and some would-be partners had balked at how much control Nvidia asked for. A company spokesperson says the July business model 'is still in place and continues to evolve due to high demand', and Nvidia has left open the option of restructuring the idea or folding it into something else later.
Why it mattersThis is the same machinery that produced the number Nvidia's finance chief gave this week: roughly a quarter of next year's business is expected to come from customers Nvidia is helping to finance. A backstop like this one turns a chip sale into a promise — Nvidia is not just selling hardware, it is underwriting the demand for it. That makes revenue look firmer than it is, and it makes the largest supplier in the market the referee of who gets to compete in it. Pausing it does not unwind the exposure Nvidia already has, but it does say something about how comfortable the company is defending the design in front of a regulator.
✓ Verified · 4 sources
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