Screenshots suggest Kimi asked influencers to hide paid posts.
An X user shared screenshots of what they say is a creator brief for Moonshot's Kimi model. It tells creators to skip the paid partnership label and pitch Kimi as Claude Opus 5.5 at one-fifth the price. The document is unverified, and Moonshot has not responded or said who wrote it.
Why it mattersUndisclosed paid praise can make a new model look more popular than it is. Until Moonshot answers, weigh influencer hype for Kimi against independent tests.
⚠ Unverified rumor — treat with caution
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